Human Behavior Lab

Digital human behaviour research provides a comprehensive view into the emotions and behaviour of people. The Human Behaviour Lab investigates issues surrounding the use of advertising materials, product placements, websites, apps and other touchpoints and how these can be optimised for the target group. The Human Behaviour Lab has a strong outward orientation and cooperates with actors from society, business and science.

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Infrastruktur

Organisation/Room: Fachhochschule Kufstein, Andreas-Hofer-Straße 7, 6330 Kufstein, Austria, Room B 1.21

Workplaces: 2-4

Equipment/devices:

  • 2 iMotions software package (including "Affectiva" module) on 2 laptops
  • 2 GSR shimmer meters
  • 1 Tobii Pro Nano (stationary eye tracker)
  • 1 Tobii Pro Glasses 2 (mobile eye tracker)

Laboratory management: Prof. (FH) Dr. Markus Holzweber & Prof. (FH) Dr. André Haller