The dynamics of digitalization, technization and datafication also pose enormous challenges for the education system. In both formal and informal learning contexts, innovative technologies are always tied to media practices and cultural processes. How can teachers and learners develop a critically reflective, participatory and self-determined approach to digital technologies when learning environments increasingly consist of structures prefabricated by the education industry? The offers of the subproject "Media and Technocultures" provide pupils and students with a space for learning WITH and ABOUT media as well as the exploration of creative scopes, among others with 3D printing, programmable microprocessors and virtual reality applications. The focus is on reflected media action and the critical examination of the innovation and risk potential of social-media changes, on the one hand with a view to possibilities of creative design, political participation and promotion of democracy, and on the other hand with a view to tendencies of surveillance and control as well as algorithmization and dissemination of disinformation.

Involved school partner

NMS Telfs, Praxismittelschule PHT, MS Zirl, BORG Fallmerayerstrasse, and others

Running Time

2022 - 2024

Involved researcher

Univ.-Prof. Dr. Theo Hug

Andreas Forster, technical professional

Sarah Panizzutti-Giuliani, Administration

Fabian Bouvier, Student assistant

N.N., Student assistant

Devices used

BYOD, VR-Brillen, Mikrocomputer, 3D-Drucker, mobile Audiorecorder, Videorecorder, Wearable-Kits

Key technologies

Key technologies such as VR glasses, 3D printers or microcomputers are used in the workshops according to the focal points, in addition to various communication media and devices brought along (BOYD).

Used innovation labs


In contrast to widespread learning technology approaches based on education-industry expectations of normality and rhetorics of innovation, the EduMediaLab is concerned with the critical and reflexive examination of future-relevant technologies and "emerging media" in their media, communicative, cultural, social and societal dimensions. On the one hand, this involves linking formal and informal learning contexts with a view to emerging media and technocultures in post-digital media constellations and the associated global, regional and local challenges. On the other hand, the media lab ties in with the traditions of participatory planning and cooperation, action-oriented media work and research-based learning. Accordingly, creative and innovative project ideas can be realised by pupils and students. Overall, there are many opportunities to explore the scope for design and action in learning cultures of digitality, to critically examine the effects of digitalisation, datafication and medialisation, and to develop learning arrangements that promote media competence.